Pure Essence Laboratories, Inc., is the result of over 50 years experience in designing the world’s finest dietary supplements. In 1980, Jery Cochern established a small company to distribute the SuperFood known as Spirulina. A few years later, he started a larger firm to offer not only pure Spirulina, but complex formulations that were based in Spirulina, Barley Grass and other SuperFoods. These products were the industry’s first Food-Based supplements. Food-Based has stood the test of time because whole food nutrition makes a difference you can actually feel.